Think and act for entrepreneurship in Africa

Digital technology

Digitization and professional integration: achieving digital integration in Côte d’Ivoire

The rise of digital technology has revolutionized the way we live, communicate, learn and, of course, work. This transformation is especially significant in Africa, where young people face both unique…

The rise of digital technology has revolutionized the way we live, communicate, learn and, of course, work. This transformation is especially significant in Africa, where young people face both unique challenges and countless opportunities in their quest to enter the job market.

 
To understand these dynamics and the potential implications of digital technology, we met with key players in the African education ecosystem in Côte d’Ivoire. A series of testimonials attesting to the growing importance of digital technology in education, and the need to support this movement.

 

” From helpful to necessary, from necessary to indispensable “

In just a few years, and even more since Covid came on the scene, digital has gone from helpful to necessary, and from necessary to indispensable. Professional integration, access to information, interaction, or simply adapting to contemporary demands mean that the adoption of a digital component in almost all training courses has become absolutely essential.  Today, digital technology enables young people to find their place in this fast-changing world, by facilitating rapid access to information and making learning easier.

Dia Jean-Fabrice – Head of Studies at the Institut Ivoirien of Technologie[1]

 

” Training the trainers ” 

The determination of the continent’s young people to embrace digital technology is obvious. But we still need to find a way to better equip them. Firstly, digital equipment and materials are still difficult to access for most people. Secondly, it is essential to invest in the training of trainers, to ensure that digital skills are properly passed on to young people, and to promote their successful integration into an increasingly digitalized world. Finally, we need to multiply the opportunities for young people to apply the skills they have acquired through internships or work-study schemes.

Jean-Delmas Ehui – CEO of ICT4Dev [2]

 

” A public policy focused on digital technology “

In addition to the difficulties involved in acquiring the necessary equipment and making training programs accessible, one of the barriers to digital development is the delay in implementing public policies in favor of digital, the lack of training for trainers, as well as the absence of incentives for companies to take on young people for practical placements.

Changes are needed to provide equitable access to digital resources and train players in education and industry: Fund the purchase of equipment and adequate infrastructure for institutions; encourage collaborations between educational institutions and digital sector companies to facilitate internships and practical learning opportunities; develop advantageous tax policies for companies investing in training young people and developing digital skills ; set up continuing education programs for teachers and professionals, to stay up to date with the latest technological and pedagogical advances.

Jocelyne Mireille Desquith – Assistant to the General Coordinator of the Government Social Program

 

” Sharing ideas and gaining visibility ” 

Digital is revolutionizing professional career management by offering a range of tools and resources that can be accessed at any time and from any location… as long as your area is covered by the internet network.

Beyond this aspect, digital offers young people a platform to make their voices heard and influence social change. Through social media, young people can share their opinions, experiences and demands with a global audience, helping them to broaden their impact and mobilize support for their causes, or echo the ideas they share.

– Achille Koukou – Managing Director of Tg Master University [3]

 

Digitalization offers immense potential for integrating young people into the African job market. However, concerted efforts are needed to overcome the obstacles and fully exploit these opportunities, in order to create a prosperous and inclusive future for all Africans. By implementing these measures, Africa can realize its full potential in the digital age, and provide its young people with the tools they need to succeed in an ever-changing world.

 


[1] Bilingual French-English institute of higher education dedicated to information and communication technologies, biotechnologies and business management. Read more 

[2] A startup specializing in the development and integration of digital and technological solutions for the agricultural sector. Read more

[3] School of excellence preparing for a double Bachelor’s degree (French and Ivorian) in Digital Management and Business Management. Read more

 

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FinTech for Africa’s SMEs – An interview with Omar Cissé of InTouch Group

A report from the Central Bank of West African States shows that the bank account penetration rate in Sub-Saharan Africa increased from  19% to 21.8% between 2020 and 2021. This…

A report from the Central Bank of West African States shows that the bank account penetration rate in Sub-Saharan Africa increased from  19% to 21.8% between 2020 and 2021. This has been a steady and sustained trend over the last ten years, but it still places the countries of the UEMOA zone among those with the lowest bank account coverage in the world.  

This low rate deprives a large part of the population of basic financial services and limits their participation in the formal economy. Today, this lag is largely offset by the massive adoption of new financial technologies (FinTech) on the continent, notably mobile banking, even more so since the Covid period.

On the same subject : African SMEs have potential to be at the forefront of tomorrow’s digital world

Entreprenante Afrique talked to Omar Cissé, founder of InTouch, a pan-African fintech launched in 2014 offering a pan-African, tailor-made digital solution for secure payment management, providing users with a single platform for administering almost all payment methods present in the countries where InTouch is deployed. 

Omar Cissé shares his thoughts on the trajectory of InTouch since its creation, the factors behind its success, and what FinTech brings to the African economic landscape and to entrepreneurs in particular.

Entreprenante Afrique : In less than ten years, InTouch has made its mark on the African FinTech landscape. Is InTouch today a unicorn?

Omar Cissé Omar Cissé : We hope to be by 2027. Since 2022, we have maintained positive EBITDA, marking a significant milestone towards profitability. We are intensifying our efforts to expand our business further.

189 million transactions, amounting to a total transaction volume of €2,730 million.

The initial version of InTouch was launched in 2015, and by 2017, we had facilitated approximately 5 million transactions. However, the pivotal moment came with the onset of the Covid-19 crisis. When sanitary measures were implemented, businesses of all sizes sought to transition to digital payment methods. Since then, this trend has only gained momentum. In 2024, we processed 189 million transactions, amounting to a total transaction volume of €2,730 million.

Now, InTouch operates in 16 countries, with plans to expand to 25 by 2025. We accommodate nearly 300 different payment methods and operate through 48,000 TouchPoints across our operational countries.

 

Entreprenante Afrique : How do you explain this rapid growth?

In addition to external factors such as Covid and technological development, the human factor stands out as a pivotal factor. What began with a team of four in 2015 has now expanded to include 400 professionals, encompassing developers, sales representatives, and a diverse array of roles. These team members are distributed across the regions where InTouch operates, organized into hubs – such as Côte d’Ivoire for West Africa, Kenya for East Africa, Cameroon for Central Africa, and Egypt for North Africa. This approach enables us to deliver customized services and foster closer relationships with our clients.

The second factor contributing to our success is our shareholders and strategic partners, including the TotalEnergies group, CFAO, and Worldline, who have played a pivotal role in our advancement through technology transfer.

a solution for efficiently managing a large volume of small transactions across various channels, all within a unified platform.

The third factor is our access to financial resources. Since our inception, we have raised between 7 to 9 million euros every two years. The fintech sector is one of the most attractive investment segments within the African technology landscape. 

The final key factor driving our growth is the trust we have established with our customers and investors since the inception of InTouch.

What sets InTouch apart is our ability to provide customers at any stage of development—whether start-ups, SMEs, or large corporations—with a solution for efficiently managing a large volume of small transactions across various channels, all within a unified platform. This simplifies the monitoring and reporting of financial operations.

 

Entreprenante Afrique : To what extent is FinTech, and InTouch Group in particular, changing the African economic landscape? Are you in competition with the traditional financial sector ? 

Omar Cissé :

We do not view ourselves as competitors to banks or microfinance institutions. Instead, we position ourselves as technical partners, digitizing financial relationships. InTouch addresses the gap left by the slow adoption of banking services, such as providing small traders access to nano-credits at very affordable rates through a dedicated platform. While still a pilot project, our partnerships with microfinance institutions enable these operations, as InTouch is not a financial institution in the traditional sense. 

the rise of FinTech carries in its wake the promise of financial inclusion for the greatest number

Small companies have been our primary focus since inception. Our customer base includes 16,000 small traders in Senegal and 34,000 across our portfolio. Prior to InTouch, my experience with companies through CTIC Dakar and Teranga Capital revealed that payment management is a significant challenge for entrepreneurs, especially in Africa. Offering these companies the ability to accept various payment methods is truly transformative. It encompasses secure payment handling, precise invoicing, and a tracking system that boosts productivity. This leads to clearer financial insights and analysis for entrepreneurs. 

In broader terms, the rise of FinTech carries in its wake the promise of financial inclusion for the greatest number, the democratization of basic financial services: banking services, payment systems, credit, savings, insurance, etc.

 


 

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Are mobile phone operators overtaxed in Africa?

A tax on internet voice calls such as WhatsApp, Skype, and Viber triggered massive protests in Lebanon, which brought down the government a few months later. Several other countries, especially…

A tax on internet voice calls such as WhatsApp, Skype, and Viber triggered massive protests in Lebanon, which brought down the government a few months later. Several other countries, especially in Sub-Saharan Africa (Uganda, Zambia, Kenya), have raised or tried to raise (Benin)[1] similar taxes. These experiences reflect the difficult choice of States torn between their desire to take advantage of new opportunities for tax revenue while preserving the dynamism of activity and the level of acceptability of telecoms taxes.

In fact, the telecoms sector is one of the most dynamic economic sectors in Africa and still displays significant growth potential. In 2017 subscriber penetration remained low, at around 45% on average in Africa, compared to more than 60% in other developing countries (GSMA intelligence, 2018). These figures suggest that the catch-up is continuing and there is still significant growth (Cariolle J, 2021).

Telecommunication participates in the economic development of countries by reducing transaction costs and improving market efficiency (Aker and Mbiti, 2010).

Where should we place the cursor between promoting economic activity through fiscal measures and collecting tax revenue for public funding purposes? What design should be implemented for this taxation, which today often takes the form of specific taxes[2], like those usually used for alcohol and tobacco?

What should be the level of taxation on mobile phone operators?

In the economic literature, two approaches exist. For some, the limited number of telecommunications operators would allow them to benefit from their operations[3]. Following this logic the tax regime applied to telecommunication should follow the same schema as applied to the extractive industries, thus including, in addition to taxes under the ordinary law regime, special taxes such as mining royalties, surface royalties, or even rent tax, which would enable States to capture a share of the rent.

For others, telecommunications operators participate in the bridging of the digital divide and thus the development of many other sectors of activity, thus justifying potential tax incentives.

With the app https://data.cerdi.uca.fr/telecom/, we were able to estimate the tax burden on the mobile tele­communication sector in 25 African countries.[4] This tax burden encompasses not only standard and special taxes under the control of the Ministry of Finance (MoF) but also fees raised by the national telecommunication Regulatory Agency (RA). We compute the Average Effective Tax Rate (AETR) for a representative mobile network operator, which we call TELCO, using the GSMA Intelligence database.[5] The Average Effective Tax Rate (AETR) represents the share of taxes paid by TELCO in what it produces as cash flow during its operating licence.[6]

The AETR ranges significantly across the 25 countries from 33% in Ethiopia, 35% in Morocco, 97% in DRC, to 118% in Niger with an average of 64%. Ethiopia is an outlier of our sample since the liberalization of its telecommunication sector has not yet been done. Special taxes and fees represent a large share of the AETR illustrating some taxation by regulation and a potential tax competition (a race to the top) between the MoF and the RA.

Telecommunication is generally more taxed than the mining sector.

We compare the AETR of TELCO to that of a representative gold mining firm and a standard firm with similar gross re­turn over the period. The tax burden of the tele­communication sector is higher than that of the mining sector in 15 countries out of the 19 countries for which we have data on the gold mining sector.

The Average Effective Tax Rates of a mobile phone operator, a gold mining project and a standard firm:

Source: Authors.

 

The AETR in the gold mining sector ranges from 31% in Nigeria to 72% in Chad. The average value of AETR is around 46% for the gold mining sector versus 68% for the mobile phone sector. In several countries, the special taxation on telecommunications alone is higher than the total tax burden applied to the mining sector. However the mining sector remains more taxed than a standard economic sector, except in Nigeria.

Higher AETR is associated with lower market penetration and lower Gross National Income (GNI) per capita.

These results are mainly driven by special taxes and fees (Rota Graziosi, Sawadogo, 2020).

AETR and market penetration:

Source: Authors.

 

As well as the level of taxation measured through AETR the form of taxation matters in terms of revenue and telecommunication development. Telecommunication RAs can raise distortionary taxes or fees, as Hausman (1998) emphasized in the case of the US Telecommunication Act of 1996. Alternatively, these correlations may also illustrate that countries with more mobile phone penetration rely less on special taxation. This relationship could result from the more powerful lobbying of MNOs in these countries.

Thus, in most countries on the African continent, the tax burden on the telecommunications sector is much heavier than that on the gold mining sector and on the standard sectors of activity without special taxation. This is a counter-productive practice that must be stopped.

To go further: https://data.cerdi.uca.fr/telecom/

 

[1] The Lebanese government’s Decree 218-34 of July 25, 2018 introduced a tax on the use of social media at a rate of 5 FCFA or equivalently US$ 0.009 per megabyte. Online and street protests pushed the government to cancel this tax a few month later.

[2] The tax is specific when its base is a quantity (e.g. minutes, megabyte…).

[3] However, a limited number of competitors does not systematically lead to an income, as shown by the classic case of Bertrand’s duopoly. This would imply that there is a tacit collusion between telecommunications operators and a failure in the processes of regulation of the sector.

[4] We study 25 African countries: Algeria, Angola, Benin, Burkina Faso, Cameroon, Chad, Cote d’Ivoire, DRC, Egypt, Ethiopia, Kenya, Gabon, Ghana, Guinea, Madagascar, Mali, Morocco, Niger, Nigeria, Senegal, Sierra Leone, South Africa, Tanzania, Tunisia, and Zambia.

[5] Our approach is close to Djankov et al. (2010) and the Doing Business Report of the World Bank for standard economic activity and the Fiscal Analysis of Resource Industries of the International Monetary Fund for mining and petroleum project.

[6] The cash flow considered here is the pre-tax cash flow corresponding to the difference between turnover and operating and investment expenses.

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Digitalization: a solution for sustainable development?

Digitalization can contribute to the economic growth of developing countries, particularly by promoting private sector development and financial inclusion.

Digitalization can contribute to the economic growth of developing countries, particularly by promoting private sector development and financial inclusion.

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Digital technology to increase school success rates in Africa

It is October 2018, 18 years since I left the school where I spent all my secondary education from the 6th grade to 12th grade. It was the local school…

It is October 2018, 18 years since I left the school where I spent all my secondary education from the 6th grade to 12th grade. It was the local school in the largest municipality of Abidjan, a large municipality with a high population density, but also and especially significant a school with a high student/teacher ratio, at that time: 80 pupils per class on average. In 2018 I found it split into 2 parts for better management of the excessive number of students, but in the same old buildings dating back more than 30 years.

Enthusiasm and nostalgia perfectly reflected my feelings when I go to present my project, a heart-felt project of great ambition: to raise the success rate for the Baccalaureate (at age  18) examination of this school, which is around 30%, similar to the Cote d’Ivoire national average for the Baccalaureate (40% on average over the last 5 years).

My name is Christelle HIEN-KOUAME, marketing and communication engineer, I have been an entrepreneur for 9 years in the field of communication and marketing, and I am passionate about the education offered to students in my country and my continent.

Help to raise the national school examination success rate, is it not too ambitious a goal?

Work in the education field is exciting and demands commitment because it concerns everybody – from the educational level of household employees to the professional performance of the employees in a firm, we are all impacted. So, for my part, it is essential to contribute in our way and with our means.

The project – www.prenezlesfeuilles.com

The initial project was to offer students a revision toolbox, a digital collection of homework and exams from the best schools in Côte d’Ivoire to:

– Prepare them to do well in their homework and exams, with tools adapted and customized: Homework and exams are defined by a school schedule in our education system

– Give them back their self-confidence, because, in reality, a child in the 3rd grade of a school well graded in the capital does not have the same level as a student in the same cycle in another part of the country!

Having defined my two primary objectives, I turned to digital solutions to offer an accessible, reliable, and innovative approach to the students. I started without any digital experience, and with only the funds of my communication agency. I collected homework from all disciplines and from institutions which had at least 70% success rate in the Baccalaureate.

My project was born. It was stolen in a neighboring country, and was therefore renamed one year later as www.prenezlesfeuilles.com, was officially presented to the authorities (Ministry of National Education), was appreciated, and finally allowed to be spread to students in all schools in the country. The difficulties of its beginning have given it more resilience, and more objectives to achieve. Making homework and exams available to students became restrictive. We had to offer more alternatives to encourage them to do their homework challenge them, motivate them to surpass themselves regardless of their series or disciplines chosen, and do better than we did in the past.

Evolution of the project

After an analysis of the success factors, one key factor seemed irrefutable (other than the environment and motivation): learning tools.

We then integrated three important tools to the platform: Motivation by reward by offering gifts for quizzes or exercises performed correctly within a given time frame, Orientation assistance by talking about jobs with different people, and enriching experiences, and Small general culture broadcasts on WhatsApp.

In August 2019 www.prenezlesfeuilles was acquired by ENEZA EDUCATION, a technology company, initiator of another innovative educational service via mobile that offers tutorials and quizzes via the SMS channel of mobile phones. Today, the Cote d’Ivoire student has access to the lessons of the entire school program explained in tutorials, and with quizzes allowing them to test their knowledge. The website www.prenezlesfeuilles.com helps students to prepare for future tests based on homework already done in the best institutions in the country.

The next challenge is to make this solution better known to all students and parents throughout the country and to prove its real impact on subscribers’ academic results.

I love to take challenges up! Like when I was 18 and I was the only girl in a science final year class in a high school in the commune of Yopougon (a working-class district in Abidjan), and succeeded at the Baccalaureate. Or like the challenge 9 years ago when I resigned from my job to set up as a young entrepreneur, and I had to assume my choice and everything that entailed. Taking up challenges is not for euphoria or pleasure but giving back a part of what we have graciously received from the family, the State and society. Because giving back is to be more alive!

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The digital revolution in Sub-Saharan Africa: What perspectives for employment?

The recent economic literature questions the impact of the third industrial revolution – characterized by the penetration of computers, the Internet and mobile telephony – on labour productivity and employment….

The recent economic literature questions the impact of the third industrial revolution – characterized by the penetration of computers, the Internet and mobile telephony – on labour productivity and employment. Based on this literature, this note provides an overview of the digital revolution prospects for in terms of job creation in sub-Saharan Africa.

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