Think and act for entrepreneurship in Africa

Vanilla

In Madagascar, what future for vanilla? The black gold at risk!

Vanilla is now the second most expensive spice in the world after saffron, and is an important issue in Madagascar, where more than 80% of the vanilla produced worldwide comes…

Vanilla is now the second most expensive spice in the world after saffron, and is an important issue in Madagascar, where more than 80% of the vanilla produced worldwide comes from. Grown mainly in the SAVA region, in the northeast of the country, the vanilla orchid has become real black gold and  provides a living for between 80,000 and 100,000 farmers. A short-lived Eldorado? For several years, the vanilla sector has been surrounded by difficulties: corruption, soaring prices, deteriorating quality, insecurity, natural risks, and competition from synthetic vanilla.

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Matthieu Lougarre: « More than synthetic vanillin, it is the legislation on product labelling that is problematic »

INTERVIEW. Matthieu Lougarre, Director of Agri Resources Madagascar, believes in the future of vanilla and its region of origin, SAVA. Provided that the quality of Madagascan vanilla is recognized and…

INTERVIEW. Matthieu Lougarre, Director of Agri Resources Madagascar, believes in the future of vanilla and its region of origin, SAVA. Provided that the quality of Madagascan vanilla is recognized and protected.

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